Your organisation may do great things, but do the right people know about them?
That’s where Fullpoint Media can help.

We can work with your business, research, educational or advocacy organisation to make your communications content count. This gives you a competitive edge in getting support for your goals, such as gaining more clients, more funding, stronger strategic relationships or greater community involvement. We provide:

• Communication consulting services
• Communication strategy development
• Communication project management
• Writing, Editing, Layout, Design

Our work has won major national and international awards for excellence. We bring expertise, industry knowledge and a collaborative approach to our work. With decades of professional experience behind us, Fullpoint Media is a high level communications business.

Contact Brian Diamond and Kay Ansell
phone: (03) 9376 5370
email: fullpointmedia@iinet.net.au

About us

Fullpoint Media’s principals provide consulting services to organisations that demand high-calibre communications services.

Brian Diamond is a journalist of more than 30 years’ standing. His broad experience includes senior production and management roles at Melbourne’s The Age and The Sunday Age, as well as various Fairfax websites.

Brian’s expertise spans writing, editorial design, IT and project management, both online and in print. He can ensure your projects are completed on time, within budget and to high professional standards.

Kay Ansell is a journalist of more than 25 years’ experience. She began her career with The Age in Melbourne and has since worked on a broad range of publications and projects. Kay’s skill in delivering accurate, creative content can help you to persuade your readers, promote your ideas, events or products and tell your story.

Let’s do business

We can:

• help you identify your communications goals
• develop your strategy
• detail the most direct route for delivering your strategy
• and advise on the best channels

Maybe it’s our news media backgrounds, but we find that journalism’s big five questions – who, what, when, where and why – cut straight to the heart of communication.

Then we ask another question: how?

• Who do you need to communicate with?
• What are your key messages?
• When is the best time to reach your audience?
• Where is your audience?
• Why does it matter, to you and to them?
• How will we do it?

The ‘how’ question is where we tailor our approach to your needs. We’re experienced at developing creative content and dealing with production deadlines for:

• Online, websites or e-newsletters
• Print, magazines, newsletters, brochures and annual reports

Client case studies

Client: Melbourne School of Population Health, Faculty of Medicine, The University of Melbourne

The project
Produce annual reports for 2005, 2006 and 2007, combining reports from the School’s nine centres and units into one coherent, well-designed publication.

Our approach
Our goal is to produce annual reports that work hard for our clients by promoting their achievements in a lively, readable format that is appropriate for their target audiences. As well as providing the required financials, well-presented annual reports should showcase their organisations and be proudly distributed at conferences and seminars, to visiting government representatives, international visitors, professional colleagues and anyone who needs background about the organisation.
The annual reports we’ve produced for the Melbourne School of Population Health impressively reflect the international standing of this multi-disciplinary, highly productive organisation.

Outcomes delivered
As with all of our projects, our success lay in the planning process, during which we liaised closely with the School. We developed storylists and provided content that profiled award-winning researchers and their ground-breaking research from each centre and unit. We substantially raised the overall presentation of the cover designs, graphics and photographic image preparation and oversaw the printing process. The resulting 100-page annual reports now do justice to the School’s world-class research and teaching.
The Melbourne School of Population Health later commissioned Fullpoint Media to coordinate the development of its new brand, including logos and marketing collateral.

Client: Key Centre for Women’s Health in Society, The University of Melbourne
The project

Write content for www.yoursexhealth.org, a sexual education and reproductive health website aimed at adolescents, for an international audience, under the editorial supervision of Professor Doreen Rosenthal AO, then Director of the Key Centre for Women’s Health in Society.

Our approach
How do you talk to teenagers about sex? Focus groups with teenagers conducted early in the year-long life of this major project confirmed that Fullpoint Media’s approach was hitting its target market. Their brief was: “Give us straight information, don’t get cute and don’t make jokes – sex is no laughing matter.” Well, not to teenagers, anyway.

Outcomes delivered
As www.yoursexhealth.org evolved as a project, so did our role. From its inception, we were deeply involved in the critically important planning of the website’s structure and content, collaborating closely with the project’s team.

Fullpoint Media researched very broadly and wrote 120 texts and seven scripts that highlighted many of the complex sexual health and relationship issues facing young people. As well as writing, we provided sub-editing and content management services for the texts, which totalled approximately 25,000 words, that were reviewed by Professor Rosenthal and, where appropriate, external advisors.

We also supervised the translation of the final drafts into French and Spanish.
The Key Centre then commissioned Fullpoint Media to plan and conduct a marketing campaign to launch the website. This included promotion internationally via the internet, national media coverage for mainstream and niche audiences, direct marketing that reached approximately 50,000 university students across five states, and hundreds of teachers and principals via their professional associations, in addition to reaching teenagers via grassroots health organisations and local municipal councils..

We also wrote copy for award-winning entries in high-profile competitions. The www.yoursexhealth.org website was judged ‘Best in Class’ in the 2007 Interactive Media Awards for the education category. This is the highest honour bestowed by the New York-based Interactive Media Council. The website also won a 2007 ATOM Award, conferred by Australian Teachers of Media.

The feedback for this project from international experts around the world has been overwhelmingly positive.

Client: McCaughey Centre – VicHealth Centre for Mental Health and Community Wellbeing, The University of Melbourne

The project
Provide communications strategy and suite of communication tools for start-up organisation.

Our approach
Start ups are always exciting – and potentially stressful. So many decisions to make and so much to achieve in so little time. Having dealt with many start-up projects over a 25-year period, Fullpoint Media was highly qualified to support the McCaughey Centre in identifying its communications needs in the lead-up to its launch.

Outcomes delivered
We produced a highly comprehensive Communications Strategy, covering all aspects of the new Centre’s communication requirements, leading up to and including its official launch. We were also deeply involved in launching two new websites, oversaw the development of branding and logos, designed report templates, business cards and a brochure, provided media management advice and other services.

Client: University of Melbourne, Advancement Office
Consulting services for fundraising communications, including development of case for support documents, facilitating roundtable discussions, content and production services.

Client: VicHealth
Project-based media strategy, media releases, media liaison and advocacy writing.

Client: CSIRO Minerals
Editorial services, including advocacy writing.

Past clients:

• CSIRO
• Australian Research Council
• Grains Research and Development Corporation
• Mt Eliza Business School
• Department of Education, Science & Training
• Monash University
• RMIT University
• Victoria University

Award-winning work

Client: Key Centre for Women’s Health in Society, The University of Melbourne

Project: yoursexhealth.org website

The yoursexhealth.org website was judged ‘Best in Class’ in the 2007 Interactive Media Awards for the education category. This is the highest honour bestowed by the New York-based Interactive Media Council.

The website also won a 2007 ATOM Award, conferred by Australian Teachers of Media.
The project involved researching and writing content about sex education and reproductive health. It was aimed at adolescents and for an international audience. Fullpoint Media wrote on more than 120 topics as well as providing sub-editing and content management services, which included overseeing translation of texts into French and Spanish.

Fullpoint Media also planned and delivered a highly effective marketing campaign to launch the new website.

What clients say about Fullpoint Media

Client: Melbourne School of Population Health, The University of Melbourne

l have worked closely with Brian Diamond and Kay Ansell from Fullpoint Media since December 2005. They were engaged to:

• Design, produce and publish the Melbourne School of Population Health’s 2005, 2006 and 2007 Annual Reports
• Develop and design the School’s branding

Brian and Kay have consistently delivered high quality service and product, encompassing all phases of development, design, production, publication and implementation. Most importantly they have invested time to understand the School and so are able to communicate the Melbourne School of Population Health’s strengths across teaching and learning, research and research training and knowledge exchange.

Brian and Kay have the ability to understand the message and impression that needs to be conveyed by a design and annual reports. They took our message and random thoughts and ideas and delivered an appropriate “branding message” across our many requirements from stationary, banners, powerpoint presentations and annual reports.

Brian’s and Kay’s skillful professional management and co-ordination of each project (including management and co-ordination of other service providers), constant communication and updates, attention to detail, and instinctive feel for a fitting appearance and layout all contributed to quality products.

Fullpoint Media unfailingly met (frequently tight) timetables, and displayed considerable flexibility in coping with multiple timetable changes. They are cost conscious, including managing the costs of other service providers.

l have no hesitation in recommending Fullpoint Media to any potential client. Brian and Kay consistently deliver high quality service on time and on budget, all with incredible patience and good humour.

They are highly professional and a pleasure to work with.

Leanne Taylor
School Manager
Melbourne School of Population Health
The University of Melbourne

Client: Key Centre for Women’s Health in Society, Melbourne School of Population Health, The University of Melbourne

Fullpoint Media provided writing, editing and content management services for the yoursexhealth.org website, which later won major national and international awards. They also provided a comprehensive marketing campaign to launch the new website. Kay Ansell’s and Brian Diamond’s contributions were central in making this important and complex project a highly successful collaboration. They are a highly professional and competent team and I am happy to wholeheartedly recommend their services.

Professor Doreen Rosenthal AO

Professorial Fellow and former Director, Key Centre for Women’s Health in Society
Melbourne School of Population Health
The University of Melbourne

Client: VicHealth (Victorian Health Promotion Foundation)

Fullpoint Media’s Brian and Kay have worked on many media and writing projects with VicHealth. They have been able to step in quickly and confidently when we’ve had staff absences, or if our project load has gone beyond our internal capacity. Many of our programs deal with complex issues and sometimes it can be a challenge to cut through to the single clear idea to be communicated. However, Brian and Kay have always succeeded and their turnaround is very quick.  I can easily recommend them to other organisations needing media support.

Jackie Van Vugt
Former Director
Communications & Marketing
VicHealth (Victorian Health Promotion Foundation)